A headless replatform that paid for itself in one quarter
Migrating a 40,000-SKU retail brand from a straining monolith to a headless storefront — bilingual, sub-second, and 31% better at converting.
31%
Conversion increase
0.8s
Mobile LCP, from 6.1s
100%
Peak-season uptime
2h
Campaign page turnaround
The challenge
Peak-season traffic regularly took the legacy store down, mobile pages loaded in six seconds, and Arabic — 70% of the customer base — was a bolted-on afterthought. Marketing wanted campaign pages in hours, not weeks of developer queue.
The approach
- 01
Headless architecture: Shopify for commerce operations, Next.js storefront for everything customers touch.
- 02
Arabic-first design system with true RTL layouts, not mirrored English.
- 03
Edge-rendered product pages with Algolia search tuned for mixed Arabic/English queries.
- 04
A visual page builder so marketing ships campaign pages without engineering.
“The site finally feels like our brand — in both languages. And it has not blinked once through two peak seasons.”
E-Commerce Director
SoukPlus
- Next.js
- Shopify
- Algolia
- Vercel
- Sanity
Have something ambitious in mind?
Let's talk about what you're building — and what it would take to make it exceptional.